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Identity crisis
Riddle me this Batman, why do start-ups spend the least amount of time and resources on the most visible feature of their business? No I’m not talking about a storefront, website or even products. I’m...
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Are you marketing like a three-year-old?
Something mysterious seems to happen when a child turns three. Their communication skills are developing quickly, which meets their desire for independence, and a new mindset is born. From now on, all...
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Are You Ready for a Brand Evolution?
When was the last time you updated your hairstyle? How about your wardrobe? Unless you’re sporting a mullet, adjusting your leg warmers or slipping on a fanny pack for a quick jog around the mall,...
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How to Pack an Identity Suitcase
Whether you’re working with a design firm, or acting as your own DIY designer, at some point you’ll need to share your company logo with an outside source. Are you prepared for that moment? Or will...
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Tips for Tagging on Facebook
So you’ve got a Facebook page…now what? Small businesses everywhere are realizing the benefits of building their brand image on Facebook. Setting up the page is pretty straight-forward. But where do...
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10 Tips to Build a Better Brand on Facebook
So you’ve got a Facebook page…now what? Small businesses everywhere are realizing the benefits of building their brand image on Facebook. Setting up the page is pretty straight-forward. But where do...
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5 Mistakes to Avoid When Choosing a Font for your Logo
I’ve said it before, but it bears repeating: your brand is the face of your business. And choosing the wrong font can be disasterous. I’ve singled out 5 common font fiascos to avoid the next time...
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How to Build Your Small Business Brand on Twitter
Do you have a small business? Have you thought about expanding your social media brand on Twitter, but you could use a few tips to get started? As a small business owner I’ve come to appreciate the...
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Top 5 Tips for Using Pinterest as a Brand
You can find me on Pinterest as bkwheeler Pinterest is the latest social diva on the scene. But is it a necessity for your brand? Maybe, but only if it’s done right. I’ve put together some do’s and...
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